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    Case Study

“No One Deserves A Serve”

CLIENT: SDA National

The SDA wanted to stop their members getting abused at work.

So we developed the No One Deserves A Serve campaign. One of the most successful union campaigns of all time, and the only union ad to ever be a finalist in the Mumbrella Ad of the Year.

We did it by using emotion, a key fact, a killer soundtrack and beautiful performances, reminding people that retail workers are human beings who deserve respect.

The videos resonated across the nation with news outlets, bloggers, and social media platforms sharing, commenting and engaging with the campaign at a record level.

Supermarket TVC

We developed an integrated national TV and digital campaign achieving –

RESULT

Over 100,000 clicks to the website

RESULT

2.2 million impressions with 900,000 people reached

RESULT

A click-through rate of 4.92% – nearly 10x the industry benchmark

RESULT

2018 Finalist for Mumbrella Ad of the Year

Website


Press

OOH

Merch

Campaign on the ground

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Name

Sydney

Sydney

Suite 1, 79 Myrtle St, Sydney NSW 2008

02 9184 0852

Brisbane

Brisbane

25 Kurilpa St, West End, Brisbane, QLD, 4101

02 9184 0852

Melbourne

Melbourne

Suite 207, 430 Little Collins St Melbourne 3000

03 8687 2159