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ETU Victoria

Not So Happy Little Vegemites

The ETU wanted a campaign to pressure O-I Glass into giving its workers a decent pay rise.

We used the fact that O-I Glass makes Vegemite jars and the fact its CEO makes $200k a week as the creative hook to get the message across. Our “Not so Happy Little Vegemite” ad is a great spoof of an all time classic.

The campaign resulted in a big win for O-I Glass workers. As well as securing improved rights and working conditions, workers received a $1400 bonus, as well as a 12% pay rise over 3 years.

Vegemites TVC

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Suite 1, 79 Myrtle St, Sydney NSW 2008

02 9184 0852

Brisbane

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Melbourne

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Suite 207/430 Little Collins Street Melbourne Vic 3000

03 8687 2159

Darwin

Darwin

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08 8980 5700