Case Study
“No One Deserves A Serve”
CLIENT: SDA National

As the single-use new plastic bag ban rolled out across Australia, the SDA was concerned about the potential backlash from angry customers that staff would face.
We extended our No One Deserves a Serve campaign to Don’t Bag Retail Staff – a message to customers to keep their cool over the new bag rules. And we did it using humour rather than being preachy.
Plastic Bag TVC
