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auDA

Shorter Names

auDA knew that the best way to launch the direct registration of the .au domain was early engagement of stakeholders, including asking for their feedback. 

Our ‘shorter names’ campaign used the quintessentially Australian tradition of shortening everything to introduce the coming change. And we targeted key stakeholder groups including SMEs and those who manage/own domain names – asking them to have their say via a survey and simple feedback form on shorternames.com.au.

Shorter Names TVC

Results

We developed an integrated TV and digital campaign resulting in –

11,808 website visitors

Over 1,750 completed surveys

1,028 pieces of feedback from stakeholders

A reach of 1.4 million people on social media with a frequency of 6

A reach of 1.4 million people on social media with a frequency of 6 times

473,000 video completions on Connect & Catch Up TV

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Sydney

Sydney

Suite 1, 79 Myrtle St, Sydney NSW 2008

02 9184 0852

Brisbane

Brisbane

90 Victoria St, West End Brisbane QLD 4101

07 3013 6282

Melbourne

Melbourne

Suite 207/430 Little Collins Street Melbourne Vic 3000

03 8687 2159

Darwin

Darwin

3/40 Cavenagh St, Darwin City NT 0800

08 8980 5700