auDA knew that the best way to launch the direct registration of the .au domain was early engagement of stakeholders, including asking for their feedback.
Our ‘shorter names’ campaign used the quintessentially Australian tradition of shortening everything to introduce the coming change. And we targeted key stakeholder groups including SMEs and those who manage/own domain names – asking them to have their say via a survey and simple feedback form on shorternames.com.au.
Shorter Names TVC
We developed an integrated TV and digital campaign resulting in –