Case Study
“Stop the cuts in Aged Care!”
CLIENT: QNMU
The Queensland Nurses & Midwives’ Union (QNMU) wanted to stop further federal government cuts to aged care.
We developed a campaign with a simple visual idea to remind people that the situation in aged care was already bad enough and that one day all of us will be old.
Aged Care TVC
We developed an integrated national TV and digital campaign achieving –
RESULT
Over 1.3 million impressions
RESULT