Arrow For List

    Our Work

CFMEU National

Stop This Killer Stone

Silicosis is a lung disease that develops when working with crystalline silica, found in stone, rocks, concrete and bricks. As well as silicosis, dangerous exposure can cause lung cancer and autoimmune diseases. 

Despite government-wide recognition of the problem, and with research projecting 103, 000 cases of silicosis of over the lifetime of current workers, the federal government had no plan to ban dangerous Silica products. 

The CFMEU wanted a campaign demanding the government ban the use of Engineered Stone products from July 1st 2024. 

We developed a campaign across broadcast, digital and radio to raise awareness and drive people to a landing page where they could send a message to Ministers across Australia demanding immediate action be taken.

Kyle’s Story TVC

Darkside TVC


Our integrated national TV and digital campaign achieved

Over 500,000 views on Catch Up TV

12,000 + emails sent in a week to Government Ministers

A unanimous agreement amongst WHS Ministers across the country to ban engineered stone

Website + Socials

Campaign Collateral

Have a project you want to talk to us about? We'd love to hear from you.




Suite 1, 79 Myrtle St, Sydney NSW 2008

02 9184 0852



90 Victoria St, West End Brisbane QLD 4101

07 3013 6282



Suite 207/430 Little Collins Street Melbourne Vic 3000

03 8687 2159



3/40 Cavenagh St, Darwin City NT 0800

08 8980 5700