The Australian Post and VFX Alliance
Branding & Website
Australian post-production companies wanted to stop the Morrison Government’s plans to raise the PDV Offset threshold for the 30% tax rebate from $500,000 to $1 million. It would have left Australian companies unable to compete with international companies.
We worked with leading Australian post-production and VFX houses across the country to develop the Australian Post and VFX Alliance (APVA) and then to provide campaign support that included website, stakeholder briefings, and a public relations strategy showcasing the impact of the proposed change for Australian-owned SMEs, culminating in decisive media reporting
On Wednesday, 1 December 2021, the Senate voted to remove the dangerous provisions from the Bill that would have undermined the long-term viability of Australia post-production.