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NSW Fire Brigade Employees Union

When Time's Not On Your Side

The NSW Fire Brigade Employees Union (FBEU) wanted to develop a campaign to demonstrate how invaluable professional firefighters are to the NSW community. They also wanted to showcase the wide skill set and training of professional firefighters.

Using the killer fact that synthetic materials in homes burn faster than ever before, this campaign reminds NSW residents just how important the right training, equipment and response times from professional firefighters are in saving lives.

Time TVC

Tick Tock TVC

Results

We developed an integrated campaign across TV, radio and digital achieving –

Over 7.87 million impressions

Over 6 million completed views

A government pledge of 600 new Firefighters for NSW

Website

Social

Press

OOH

Election Day

Have a project you want to talk to us about? We'd love to hear from you.

Name

Sydney

Sydney

Suite 1, 79 Myrtle St, Sydney NSW 2008

02 9184 0852

Brisbane

Brisbane

90 Victoria St, West End Brisbane QLD 4101

07 3013 6282

Melbourne

Melbourne

Suite 207/430 Little Collins Street Melbourne Vic 3000

03 8687 2159

Darwin

Darwin

3/40 Cavenagh St, Darwin City NT 0800

08 8980 5700