Dee is the ECD and a founding partner of Campaign Edge.

She is one of Australia’s leading campaign strategists and effectively uses creativity as a tool to persuade an audience. She has worked on over 20 election campaigns and was the Creative Director for the 2022 Australian Labor Party election win.

She is a panellist on Gruen, and a regular guest on Sunrise, Today Show and The Project, She is also the author of The Hard Sell (MUP 2014), as well as a contributing author on Mothermorphosis (MUP 2015), Perspectives on Change (ANU 2015) and Unbreakable (UQP 2017). She is on the board of Australians for Mental Health.

Her attention to detail is woeful. She can’t remember faces. And she has the attention span of a 3 year old. But apart from that, she’s quite good at what she does.

linkedin.com/in/dee-madigan-73521318/