Dee is the Executive Creative Directorand a founding partner of Campaign Edge.

She is an award-winning creative who has worked on some of Australia’s largest brands in almost every category including FMCG, banking and finance, health, and education. She was also the Lead Creative for the 2022 and 2025 Australian Labor Party election wins. 

She is one of Australia’s leading campaign strategists and effectively uses creativity as a tool to change behaviour, rebuild a brand or sell a product.

She is a panellist on Gruen and appears on The Today Show and Sunrise. She is also the author of The Hard Sell (MUP 2014), as well as a contributing author of Mothermorphosis (MUP 2015), Perspectives on Change (ANU 2015), and Unbreakable (UQP 2017). 

She is on the board of Australians for Mental Health.

Her attention to detail is woeful. She can’t remember faces. And she has the attention span of a 3-year-old.

But apart from that, she’s quite good at what she does.

linkedin.com/in/dee-madigan-73521318/