Executive Creative Director
Campaign development, strategy development and execution, behavioural change, research and focus group analysis.
SUMMARY WORK HISTORY
An English teacher by trade, Dee sold out and joined the advertising world in 1995. Dee is an award-winning Creative Director with 25+ years’ experience in the industry. She has worked on some of Australia’s largest brands in almost every category including FMCG, banking and finance, health and education.
She understands the need for creativity as a tool to persuade an audience and effective messages are always based on brand truths. Dee has an inherent knowledge of how to develop and roll out a truly integrated campaign, from TV ads and traditional media, through to digital and social media.
SDA – No One Deserves a Serve
The Fred Hollows Foundation – Carry on Fred’s Vision
ADF – Little Habits
Airbnb – Doors
Amaze – Change your reactions
Dementia Australia – A little support makes a big difference
TIO – Home and Car Insurance
ETU – Centre for U
QNMU – Ratios save lives
UWU – Rebrand
SES Victoria – 15 to Float
MyRepublic – Reality
Toyota – Universal Street Games